FOR IMMEDIATE RELEASE - 12/1/2011
Press Contact: Pearson Automotive Becomes an AskPatty.com Certified Female Friendly® Dealer in Zionsville, Indiana
Pearson Automotive Joins with AskPatty.com to Offer Services Designed with Women Consumers in Mind
Automotive, in Zionsville, Indiana, is proud to announce they are ready
to address the needs of women consumers, as part of the growing network
of AskPatty.com Certified Female Friendly® Dealers in North America.
Team members from Pearson Automotive have completed a training and
certification process to provide a Certified Female Friendly® experience
that exceeds women's expectations.
"At Pearson Automotive, we
strive to provide excellent customer service, and AskPatty.com has
helped our team members better understand how to exceed the expectations
of our female customers. The training provided by AskPatty.com has
increased our awareness of what it takes to provide a positive
automotive purchasing and servicing experience," stated John Pearson,
President and CEO, Pearson Automotive.
Visit the Pearson Automotive micro-site:
and at 10650 North Michigan Road, Zionsville, Indiana 46077
become AskPatty.com Certified Female Friendly®, Pearson Automotive
personnel completed an extensive training program on how to best serve
women. Pearson Automotive employees will participate in year-round
instruction to enhance their awareness, appreciation, and commitment to a
female-friendly service experience. Pearson Automotive will also
benefit from a unique marketing support program designed to reach out
and build lasting relationships with women customers.
influence 85 percent of the buying decisions in North American
households, effectively becoming the family's chief purchasing officer,"
says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and
certifies automotive businesses on how to communicate more effectively
with women and ensure they feel safe, respected and empowered, which
creates tremendous customer loyalty. Pearson Automotive's commitment to
women shows that management is serious about earning their business."
conjunction with AskPatty.com, Pearson Automotive has launched a
female-focused micro-site that provides the tools and resources most
requested by women. The micro-site gives women the ability to schedule
service appointments, access coupons and discounts, and learn more about
car buying and maintenance online from the comfort of their home or
office. The micro-site is easily accessed by searching on AskPatty.com,
or by going directly to their site.
About Pearson Automotive
Pearson Jr. established Pearson Ford in 1960 after purchasing Cavell
Ford on Cedar Street in Zionsville, Indiana. A short time later, after
purchasing over seven acres of land, John Pearson Jr. packed up shop and
moved to its current location at 106th and Michigan Road.
1973, John Pearson III, joined the Pearson Ford sales team. Two years
later, John Pearson III had moved his way up to General Manager. After
the passing of his father in 1981, John Pearson III followed in his
father's footsteps and became the second President and CEO of Pearson
Over the years the dealership has expanded its property
and facilities to over 20 acres, including 2.5 acres of buildings. The
unique aspect of the business is that it is a "one stop shop" for any
individual or company vehicle. The campus includes a 30K square foot
body shop, Performance Collision Center, that repairs all makes and
models while specializing in luxury vehicles; a Quick Lane with extended
hours that specializes in fast maintenance for all makes and models; a
huge wholesale parts business that provides parts from engines to tires
and oil to any individual or company that repairs its own vehicles; a
Buy Here-Pay Here used vehicle business called Auto Credit Builders,
which also has a satellite operation in Plainfield; and of course, the
Ford store that services and sells used and new Ford products.
2010, Pearson Ford celebrated its 50th year in business and also
received Ford's prestigious President's Award for excellence in sales,
service, and customer satisfaction; it was the only dealer in
Indianapolis to have won this award last year. Pearson Automotive
honors and recognizes the tremendous support of its employees, some of
whom have been with the company over 30 years. Pearson Automotive
strives to support the local community by supporting the cultural,
philanthropic, and athletic needs of the Zionsville, Carmel, and
Indianapolis communities. Additional Pearson has been a supporter of
the St. Vincent Foundation, particularly New Hope, The Care Group, and
Women of Hope.
About AskPatty.com, Inc.
headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a
two-pronged approach to revolutionizing the women's automotive retail
market: For consumers, the AskPatty.com website, is a safe and reliable
source for expert automotive advice and research. For auto dealers, tire
dealers, collision centers, auto service and repair centers, the
revolutionary AskPatty.com Certified Female Friendly® program, designed
from the ground up, trains and certifies automotive retail and service
centers on how to attract, sell, retain and increase loyalty with women
Women can find an Ask Patty Certified Female Friendly®
auto dealer, tire dealer, collision center, auto service and repair
centers using the location search at AskPatty.com.
Go here to learn how to become Ask Patty Certified Female Friendly®.
AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by AskPatty.com, Inc.
the latest Indiana Ford Dealers News and Ford News about New Ford
Trucks, New Ford Cars and other information about Indianapolis Ford
Dealers. Pearson Ford is a proud Indiana Auto Dealer serving
Indianapolis, Zionsville, Noblesville, Fishers and Carmel and offering
Ford Repair and Ford Parts. See us for your next Ford F-150, Fiesta,
Taurus, Fusion Hybrid, Edge, Flex, Explorer, Escape and Expedition. For
directions, please use our handy Indianapolis Ford Dealership Locator