During the Indy 500, each car will change its tires 5 times, about once every 40 laps. When was the last time you looked at your tires? Often the only time the average person worries about their tires when one is low. Other than that, tires are just expected to do their job. However, there are several other factors besides air pressure that can lead to an incident with your tires. Take a look at…

Automaker's are constantly testing out new technologies that boost efficiency and lower emissions in vehicles. This is why Ford strives to perfect the innovation that will make its future urban vehicles ideal for maneuvering in congested areas. The newest technology, which is being tested on the Ford Fiesta, is called eWheelDrive. Let's take a closer look at how this unique technology could change how smaller Ford models are designed in the future.

Here at Pearson Ford, we are excited to tell you that Ford once again has an exciting sales record to celebrate. This time around, the April sales for pickup trucks grew 18% with 212,584 new vehicles sold, making this the best April sales record the automaker has experienced since 2005. One of the strongest performers was the Ford F-150, which experienced an impressive 24 percent boost in sales.

Here at Pearson Ford we pride ourselves in offering the best possible customer service we can to the greater Zionsville area. This is why when Experian Automotive recently announced the brand rankings determined by its customer service loyalty study, we were more than thrilled to learn that Ford made its way to the top of the list during the fourth quarter of 2012.

Let's take a closer look at the results of the rankings. The automaker fared quite well with 47.9 percent of Ford customers returning to buy another new Ford or Lincoln model...

After many years of pleasing drivers with its sporty style and performance, the Ford Mustang is celebrating its 50th birthday! In order to properly pay tribute to the model that has become a true staple within the new Ford lineup, the automaker is producing a special line of merchandise complete with a new Mustang logo.

This past year, Pearson Automotive underwent an assessment for Ford's Go Green Dealership Program. The 'Go Green' dealer sustainability initiative has the goal of collaborating with dealers to implement cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership's carbon footprint as well as overall operating costs. 

Pearson's assessment results were very positive, as noted in the comment below:

"Based on our assessment of the?

On several occasions on our Pearson Ford blog we have mentioned the increased efforts made by Ford towards becoming more environmentally sustainable through its recycling program. Well we are excited to report that our favorite American automaker is at it again, this time with the plan to decrease vehicle waste by 40 percent.

As part of the five-year global waste reduction strategy, Ford strives to eliminate about 13.4 pounds of waste per vehicle by 2016...

One of the biggest components to an enjoyable driving experience are the innovations that make controlling features like music more convenient. This is precisely why Ford is continuing to supply drivers in the greater Zionsville area with latest technology. In order to do so, the automaker is partnering with Spotify to develop the "Spotify in the Car" voice activated music streaming.

Now is the time of year to check out new models unveiled at auto shows and to see what automakers have planned in terms of expansion and new technology. Ford is anticipating a promising year of sales, especially when considering it experienced such a strong sales record in 2012. Now more than ever the automaker is ready to use this momentum to take on the New Year with a new Ford lineup, and here at Pearson Ford we are bringing you all the details.

Ten years ago Ford developed a Core Recovery Program to increase car part recycling efforts. With a little shining up and some fresh paint, 120 million pounds have been recycled and saved from being tossed into landfills. Just to put that into perspective, 120 million pounds is equal to the weight of about 5,000 school buses. Now that is a lot of car parts.

The program came together in 2003 when Ford realized...