Pearson Ford

If you saw the big game (the Super Bowl, obviously) last Sunday, you know that Ford was left with a bitter taste in its mouth from a certain Chevrolet advertisement, which focused on the Chevy Silverado pickup truck. The commercial revolves around an apocalypse with three survivors, all of which are fittingly driving Chevrolet vehicles. When one of the survivors asks where the fourth friend in the posse, Dave, is, he receives the response, "Dave didn't drive the longest- lasting, most dependable truck on the road. Dave drove a Ford."¹. While this advertisement is clearly targeted at the Ford truck line as a whole, we at Pearson Ford, located at 10650 North Michigan Road Zionsville, IN 46077, aren't worried at all. "Why," you may ask?  Because we've looked at the stats, and Ford rises above the competition.

With green initiatives and environmental concerns in the news every day, Pearson Ford is sure our drivers are aware that one of the biggest environmental offenders is the plastic water bottle. Presently, less than a third of plastic bottles in the U.S. get recycled, even though they can be put to great post-consumer use. Ford is aware of these issues, and the company has taken its dedication to green initiatives to a new level by recycling around two million of these plastic bottles (in partnership with the REPREVE company) to create seat materials for the upcoming Ford Focus, specifically its Electric variant.

The North American Auto Show, held in Detroit at the beginning of every year, is known for showcasing glamorous, luxurious models and the coolest new concepts. It's also known for giving out the "Best in Show" award, as determined by Autoweek.

The Ford Taurus has always been a popular part of the Ford lineup, especially for individuals and families looking for a vehicle with great value and unmatched reliability. The Taurus was originally introduced in 1986 and has stayed in almost-continuous production for more than 20 years. This makes the Taurus the fourth oldest Ford model available in its lineup.

It seems the times, they are a'changin'.  We have to admit, when Ford premiered the 2011 Ford F-150 EcoBoost V6, the "eco" label reminded us a little of dreadlocks and tofu instead of the usual V8 rumble we have come to associate with the F-150 model.  Now, however, Pearson Ford, your Indianapolis, IN Ford dealer, can proudly boast that the Ford brand has met its 2011 goal of selling 100,000 Ford F-150 models in 2011, just as it promised.

Overall, the new F-150 EcoBoost made up 40 percent of total F-150 sales, despite a price increase of about $900 compared to the F-150 5.0-Litter V8 variant. Plenty of other, traditional 2.7-liter V6 models were sold as well, and overall, the V6 variants made up 50 percent of this Ford model's sales. This pushes against the trend of heavy V-8 engines in the past several years. In fact, it hasn't been since the mid-1980s that this many V6-egined F-150s have moved off car lots.

It seems that consumers desire not only raw power, but fuel efficiency as well. The EcoBoost has an impressive 365 horsepower, yet it still manages to 15-20 percent better mileage. That extrapolates to 16 mpg city/23 highway for the EcoBoost engine when compared with 13 city and 18 highway for the V-8 engine. The least expensive EcoBoost, a regular-cab XL featuring an eight-foot bed and RWD, starts at $25,440, while the most expensive still manages to stay right around $50k and is a 4WD Platinum SuperCrew with a slightly smaller bed.

Interested in purchasing or leasing a Ford F-150 of your own? Contact  Pearson Ford online, or call us at (888)-764-5845 for more information.

There are Ford trucks, then there are Ford F-150 pickups, as well as the F-150 Raptor. This supercharged mover has better design options, a rugged interior, and the ability to traverse most terrains. All this from a ride you can "pick up" at Pearson Ford in Zionsville, IN.

Price for a F-150 Raptor will start you off near $43,000, and top off closer to $50,000 depending on options.

This truck is 6.4…

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Previously, we here at Peasron Ford reported on how the Ford F-150 took home the top prize in the large truck segment. Now, our coverage is expanding into the large car segment, as Ford, once again, proves that they know best. Specifically, the American automaker took home the top prize in this segment as well for the Ford Taurus. And, like it is with the Ford F-150, the Ford Taurus boasts a number of desirable…