On several occasions on our Pearson Ford blog we have mentioned the increased efforts made by Ford towards becoming more environmentally sustainable through its recycling program. Well we are excited to report that our favorite American automaker is at it again, this time with the plan to decrease vehicle waste by 40 percent.

As part of the five-year global waste reduction strategy, Ford strives to eliminate about 13.4 pounds of waste per vehicle by 2016...

One of the biggest components to an enjoyable driving experience are the innovations that make controlling features like music more convenient. This is precisely why Ford is continuing to supply drivers in the greater Zionsville area with latest technology. In order to do so, the automaker is partnering with Spotify to develop the "Spotify in the Car" voice activated music streaming.

There are Ford trucks, then there are Ford F-150 pickups, as well as the F-150 Raptor. This supercharged mover has better design options, a rugged interior, and the ability to traverse most terrains. All this from a ride you can "pick up" at Pearson Ford in Zionsville, IN.

Price for a F-150 Raptor will start you off near $43,000, and top off closer to $50,000 depending on options.

This truck is 6.4…

Makers of the Ford Focus and Ford Fiesta know a few things about designing gorgeous autos. But is the Evos concept too technologically advanced for most buyers?

Evos is a futuristic design from Ford. This all electric car looks like something out of 'Minority Report.' The vehicle might be Ford's next flagship, or take over as a design for pre-existing models.

The American auto maker will debut the car at 'Consumer Electronics Show' in…

The Ford C-MAX is coming to the U.S. However, unlike the high-roof, seven-passenger crossover that's been available in the United Kingdom, since 2010, the U.S. variant will feature a hybrid or plug-in-electric system, making this one good thing definitely worth waiting for.

The decision to change out the gasoline and diesel powerplants under the hood of Europe's Ford C-MAX in favor of hybrid and plug-in electric systems is a direct response…

Yes, the large Ford F-150 pickup truck earned the highest possible ratings in the Insurance Institute of Highway Safety's (IIHS') perennial front-, side-, and rear-crash evaluations. With it's electronic stability control as a standard safety feature, it may not have have earned a 2011 TOP SAFETY PICK title.

Perhaps, more impressive, though is that the Ford F-150 is one of only two large pickup trucks to earn a top "Good" rating in the…

The all new 2013 Ford Taurus was recently revealed at the New York Auto Show late last month, and delivers better fuel economy, more technology, design refinement, improved craftsmanship and enhanced driving dynamics.

"We have significantly upgraded Ford's flagship sedan through obsessive attention to detail," said Mark Fields, Ford's president of The Americas. "The new Taurus builds on the transformation we achieved in the 2010 model. Delivering so many upgrades so soon further…

Think you have to break the bank if you want a fast car? Think again. A recent report from Forbes.com indicates there are a handful of affordable cars that race from 0-60 mph in under six seconds. Most of them running about one-third of the price of racers from Porsche and BMW.

Coming in at Number One on Forbes' "Fastest Cars Under $30,000" list, is the Ford Mustang GT Coupe. Fitted with a…

It's big. Maybe not in size, but in value and technology it's pretty awesome. Presenting the all new 2012 Ford Focus.

Mark Ford, President, Ford of the Americas, says "The launch of the Focus couldn't come at a better time."¹ And, with gas prices inching closer to the $4.00/gallon mark, every day, we couldn't agree more. Boasting 40 mpg/gallon, the celebrated compact is expected to be among…

You would think there was a decade of separation between the 2010 and 2011 Ford Exploer. Compared to the last year's model, the new Ford Explorer is wider, curvier and far more sophisticated in terms of design, technology, and overall craftsmanship. When looking at the interior and exterior, it should be clear that Ford paid close attention to the details.

U.S. News ranks the 2011 Ford Explorer 1 out of 23 Affordable Midsize…