Ford has tapped its first 67 dealerships to roll out the new 2012 Ford Focus Electric this spring, which might seem like an easy decision, but harboring the new EV requires a lot of work from these dealerships. To become certified to sell the vehicle, dealerships must meet strict electronic vehicle guidelines put in place by the brand, including participation in highly specialized EV training and the instillation of at least two onsite charging stations.

Perhaps you've been thinking about purchasing or leasing a Ford Fusion when the new 2013 model appears this fall, or maybe you're considering trading in your current Fusion for the more fuel efficient 2013 version. Either way, there's great news for you from Ford. The American auto brand has announced that there will now be an automatic stop/start option available for only $295 in next year's model.

Who is Freddie Ford, you may ask? Well, he's not so much a "he" as an "it," although we suppose that could be up for discussion. Freddie Ford is a robot created by American automaker Ford which first made its debut at the 1967 Texas State Fair. Ford has brought Freddie back out of storage in honor of Robotics Week and to highlight the  installment of around 700 robots at its Louisville Assembly Plant, which will be building the updated 2013 Ford Escape.

If you thought you couldn't enjoy driving a new Ford Super Duty truck any more than you can now, hold on to your horses. Ford has announced it will be introducing its most luxurious large truck ever. The new Ford Super Duty Platinum will have a plethora of new features, including: a heated, leather-wrapped steering wheel, a rear-view camera, standard navigation, Ford's MyTouch touch-screen entertainment system, a climate-control system, and a wood-grain dashboard. The dashboard even includes special knobs so workers wearing gloves can easily use them!

American automaker Ford is truly concerned about its drivers around the country and worldwide. When a string of vicious tornadoes hit the U.S. recently, Ford knew it had to find some way to contribute. That's why the company is directly contributing $75-thousand to the American Red Cross and local chapters that were impacted by these storms, as well as the Dare to Care Food Bank in Louisville, KY. Along with this large contribution, Ford will also match donations by its employees, which include donation collections at Louisville Assembly, Kentucky Truck, and Sharonville Transmission plants. The total expected contribution is expected to be around $100,000.

Ford has been teasing us with its Ford B-Max concept for quite some time. It was originally supposed to roll off Romanian production lines sometime at the end of last year, but it seems that drivers will have to wait a bit longer. However, it seems like Ford is really putting some thought into the vehicle, so we here at Pearson Ford, located at 10650 North Michigan Road Zionsville, IN 46077, are happy to stay patient.

If you saw the big game (the Super Bowl, obviously) last Sunday, you know that Ford was left with a bitter taste in its mouth from a certain Chevrolet advertisement, which focused on the Chevy Silverado pickup truck. The commercial revolves around an apocalypse with three survivors, all of which are fittingly driving Chevrolet vehicles. When one of the survivors asks where the fourth friend in the posse, Dave, is, he receives the response, "Dave didn't drive the longest- lasting, most dependable truck on the road. Dave drove a Ford."¹. While this advertisement is clearly targeted at the Ford truck line as a whole, we at Pearson Ford, located at 10650 North Michigan Road Zionsville, IN 46077, aren't worried at all. "Why," you may ask?  Because we've looked at the stats, and Ford rises above the competition.

With green initiatives and environmental concerns in the news every day, Pearson Ford is sure our drivers are aware that one of the biggest environmental offenders is the plastic water bottle. Presently, less than a third of plastic bottles in the U.S. get recycled, even though they can be put to great post-consumer use. Ford is aware of these issues, and the company has taken its dedication to green initiatives to a new level by recycling around two million of these plastic bottles (in partnership with the REPREVE company) to create seat materials for the upcoming Ford Focus, specifically its Electric variant.

The North American Auto Show, held in Detroit at the beginning of every year, is known for showcasing glamorous, luxurious models and the coolest new concepts. It's also known for giving out the "Best in Show" award, as determined by Autoweek.

The Ford Taurus has always been a popular part of the Ford lineup, especially for individuals and families looking for a vehicle with great value and unmatched reliability. The Taurus was originally introduced in 1986 and has stayed in almost-continuous production for more than 20 years. This makes the Taurus the fourth oldest Ford model available in its lineup.