There are a number of aspects that need to be considered when preparing to finance a new car. A Pearson Ford, we know that safety, performance, style, and comfort can all play a big role in how you choose what vehicle is right for you. As it turns out, the people at J.D. Power and Associates know this too, which is why they've considered all of the above in their Initial Quality Awards. The reason why we're bringing these awards up is because this year, Ford had an especially impressive showing, so we thought we'd take a minute to go over what that means for the American automaker, and more importantly, you the customer.

Within the large truck segment, Ford took home the top spot. It isn't hard to guess which model was able to snag the top spot in this year's initial quality awards, especially if you know anything about Ford's track record when it comes to pickup trucks. That's right, it's the 2011 Ford F-150, the incredible class-leader for the past 63 years!

We know what you're thinking: If the F-150 has been a class leader for 63 years, why does this award matter? The answer is quite simpl, actually. Being a class leader involves staying ahead of the game no matter what. And, to do this, Ford has bestowed their best-selling pickup truck with two new engines and a diversified collection of cab options. But, it isn't just the power of choice that makes the Ford F-150 such a popular model. Rather, it is also the level of performance that it offers to drivers. For instance, the Ford F-150 boasts an incredible 420 lb.-ft. of torque, and is still able to maintain a 22-mpg-hwy rating. Now that is power and performance in every aspect.

Of course, we realize that some of you out there may still be a bit skeptical, which is why we invite you to 10650 North Michigan Road Zionsville, IN 46077 to take the Ford F-150 for a test drive. Of course, if you're more interested in any of the other new Ford models that we keep in stock, then we highly recommend test driving those as well. Test drives can be arranged simply by either dialing (888) 764-5845 or by submitting a contact form online.

But, how did J.D. Power and Associates choose the F-150 as the winner in its segment? They didn't. Customers who have purchased the F-150, and who have been impressed by its incredible quality, did. That's right, to decide the winner, the people at J.D. Power and Associates collected data from new-car buyers and lessees after the first 90 days of ownership. They considered the 230-question surveys that new owners would fill out, gauging more than 73,000 responses. In the end, the large truck segment winner was clear. The people had spoken, and they chose the Ford F-150.

If you still feel like you need to do a little research in order to come to an informed decision when considering your next vehicle, whether it be a model like the Ford Focus or Ford Mustang, then make sure to browse our online inventory and showroom pages. When you're there, you'll be able to browse a wide selection of information on topics like how you can keep your next vehicle running for years to come with some help from our incredible Ford parts and service departments.