Mahindra
Published Saturday, 15 May, 2010 by Colleen McGinley. Categories: New Inventory, Community Events, News.
COMING SOON
The Mahindra Group's Automotive Sector is in the business of manufacturing and marketing utility vehicles and light commercial vehicles, including three-wheelers. It is the market leader in utility vehicles in India since inception, and currently accounts for about half of India's market for utility vehicles. Although created in 1994 following an organizational restructuring, the Automotive Sector can trace its antecedents back to 1954. The iconic Jeep that led American G.I.s to victory in World War II is the very same vehicle that drove the Mahindra Group to success in the Automotive Sector. Mahindra & Mahindra Limited, the flagship company of the Group, was set up as a franchise for assembling general purpose utility vehicles from Willys, USA.
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