To help make the in-car connection safer, Ford is improving the SYNC text message readback feature and empowering drivers with a "Do Not Disturb" button so they can decide the level of connectivity and communications they want to manage while in the car. Ford is also taking the proactive step to "lock-out" capabilities that are not relevant to the task of driving while the vehicle is in motion.

"Text messaging has become the default communications method for consumers of all ages," said John Schneider, chief engineer, Ford multimedia and infotainment engineering. "The power of SYNC voice control combined with Ford's latest connectivity improvements will reduce the temptation to pick up the phone and take your eyes off the road, providing a safer solution for the use of mobile devices in the car."

Ford believes drivers should keep their eyes on the road and hands on the wheel and was the first automaker to support a proposed federal ban and state-level legislation banning hand-held texting while driving. In turn, Ford also understands that drivers want to be connected to their mobile worlds while on the road, and texting continues to grow as a preferred communication method. According to a new poll from the Pew Internet and American Life Project, for example, approximately one in four (27%) American adults and driving age teens (26%) admit to texting while driving.

Ford will offer the new features on 2011 model year vehicles equipped with MyFord or MyLINCOLN Touch, the intuitive driver connect technology that provides drivers personalized access to information and entertainment through voice control, touch screens and familiar five-way controls mounted on the steering wheel.

Pearson Ford hopes you are staying safe on the roads, and that you will take advantage of the new tools that are now available to drivers everywhere.